Hobo Museum

Museum Rebranding

Nowadays, the term “hobo” is mostly used in a derogatory way to describe drunks and homeless people who don’t want to work. However, the original meaning of the term “hobo” was initially used in the late 18th century to described impoverished migratory workers in the United States.​ I created identity system based on the hobo code, a pictorial language used by migratory workers to communicate during the late 18th century in America.

​INSTRUCTOR

Scott Buschkuhl

TIME PERIOD

Fall 2018

TOOLS 

Illustrator, Photoshop, InDesign

ROLE

Identity System, Editorial, Environment Application

Hobo Code?

A hieroglyphic language of the early 1900s. To cope with the uncertainties of life, hobos developed a system of symbols they would write with chalk or coal provide fellow “Knights of the Road” with directions, help, and warnings.

Logo Studies

Hobo Code

"Railroad"

Final Logo 

a

Bilbao

abcdefghijklmnopqrstuvwxyz

1234567890~!@#$%^&*

A

NYT Karnak

abcdefghijklmnopqrstuvwxyz

1234567890~!@#$%^&*

A

Clarendon

abcdefghijklmnopqrstuvwxyz

1234567890~!@#$%^&*

Typography